Solution: Mayu LLC was founded by Kate Robertson. The company was responsible for selling hand-knit fashion accessories which were made with Peruvian alpaca fiber. Some of the key points that Kate followed as a part of the international business plans were following the Clothing industry and the current ongoing trends (Hisrich, 1990). Kate researched the demand for clothing as well as accessories. She also that the growing awareness of fair trade and fashion would be a major advantage to Mayu (Hisrich, 1990). So Mayu offered a solution to the market’s increasing demand for a product that offered social value. Another key point was Mayu stayed one step ahead of the competition because Kate maintained the quality and uniqueness of the products (Hisrich, 1990). Once the customer entered the online website of Mayu they were simply attracted to the style and the simplicity (Hisrich, 1990). The company focused on customer benefits like customer service in time. Also, the easy communication process created a positive shopping experience. The company also targeted a market considering the people who would